Case Studies
Case Studies
Case Studies
Memberplus - Member Get Member
Referral-based growth product designed to convert high-intent users into brand advocates. Selected users were invited to an exclusive program where they received personalized referral codes to share. Successful referrals—measured by approved loan applications—earned the users redeemable e-money vouchers.
Referral Acq
20%
User Retention
40%
Memberplus - Member Get Member
Referral-based growth product designed to convert high-intent users into brand advocates. Selected users were invited to an exclusive program where they received personalized referral codes to share. Successful referrals—measured by approved loan applications—earned the users redeemable e-money vouchers.
Referral Acq
20%
User Retention
40%
Memberplus - Member Get Member
Referral-based growth product designed to convert high-intent users into brand advocates. Selected users were invited to an exclusive program where they received personalized referral codes to share. Successful referrals—measured by approved loan applications—earned the users redeemable e-money vouchers.
Referral Acq
20%
User Retention
40%
BIMA - Bank Indonesia Mobile App
As a Product Consultant, I spearheaded the development of requirements and recommendations for the Bank Indonesia mobile app, focusing on enhancing user experience and aligning with stakeholder goals. This involved creating the product requirements from scratch, suggesting essential features tailored to user needs, and conducting thorough research to ensure the app's effectiveness.
Estimated MAU
1M+
Features Revamped
10+
BIMA - Bank Indonesia Mobile App
As a Product Consultant, I spearheaded the development of requirements and recommendations for the Bank Indonesia mobile app, focusing on enhancing user experience and aligning with stakeholder goals. This involved creating the product requirements from scratch, suggesting essential features tailored to user needs, and conducting thorough research to ensure the app's effectiveness.
Estimated MAU
1M+
Features Revamped
10+
BIMA - Bank Indonesia Mobile App
As a Product Consultant, I spearheaded the development of requirements and recommendations for the Bank Indonesia mobile app, focusing on enhancing user experience and aligning with stakeholder goals. This involved creating the product requirements from scratch, suggesting essential features tailored to user needs, and conducting thorough research to ensure the app's effectiveness.
Estimated MAU
1M+
Features Revamped
10+
Payment Vendor Configuration
Developed a CMS for Payment Gateway Configuration, enabling admins to manage and customize vendor settings by payment method with ease and flexibility.
Adoption Rate
95%
Config Time Reduced
60%
Payment Vendor Configuration
Developed a CMS for Payment Gateway Configuration, enabling admins to manage and customize vendor settings by payment method with ease and flexibility.
Adoption Rate
98%
Config Time Reduced
60%
Payment Vendor Configuration
Developed a CMS for Payment Gateway Configuration, enabling admins to manage and customize vendor settings by payment method with ease and flexibility.
Adoption Rate
95%
Config Time Reduced
60%
Streak-Based Reward
Developed a streak-based payment incentive feature to encourage consistent user engagement and timely payments. Users earn a monthly streak by making at least one payment, regardless of amount or agreement. Later, they unlock exclusive rewards, including discount vouchers, the chance to waive late fees, and other curated benefits that drive retention and positive payment habits.
Referral Acq
~
User Retention
~
Streak-Based Reward
Developed a streak-based payment incentive feature to encourage consistent user engagement and timely payments. Users earn a monthly streak by making at least one payment, regardless of amount or agreement. Later, they unlock exclusive rewards, including discount vouchers, the chance to waive late fees, and other curated benefits that drive retention and positive payment habits.
Referral Acq
~
User Retention
~
Streak-Based Reward
Developed a streak-based payment incentive feature to encourage consistent user engagement and timely payments. Users earn a monthly streak by making at least one payment, regardless of amount or agreement. Later, they unlock exclusive rewards, including discount vouchers, the chance to waive late fees, and other curated benefits that drive retention and positive payment habits.
Referral Acq
~
User Retention
~
Recurring Payment
Developed a user-friendly recurring billing feature that allows users to select a specific date and preferred debit card for automated payments tied to individual agreements, improving both convenience and user autonomy
Adoption Rate
35%
Late Payment Reduced
24%
Recurring Payment
Developed a user-friendly recurring billing feature that allows users to select a specific date and preferred debit card for automated payments tied to individual agreements, improving both convenience and user autonomy
Adoption Rate
35%
Late Pyment Reduced
24%
Recurring Payment
Developed a user-friendly recurring billing feature that allows users to select a specific date and preferred debit card for automated payments tied to individual agreements, improving both convenience and user autonomy
Adoption Rate
35%
Late Payment Reduced
24%
Pre-Approval Flow Enhancement for Secured Motorcycle Loans
Worked with a cross-functional team to restructure the application process for motorcycle-backed cash loans. Shifted the journey from post-approval-only to a pre-check flow, enabling users to verify eligibility and see potential disbursement limits before submitting a request.
Referral Acq
20%
User Retention
40%
Pre-Approval Flow Enhancement for Secured Motorcycle Loans
Worked with a cross-functional team to restructure the application process for motorcycle-backed cash loans. Shifted the journey from post-approval-only to a pre-check flow, enabling users to verify eligibility and see potential disbursement limits before submitting a request.
Referral Acq
20%
User Retention
40%
Pre-Approval Flow Enhancement for Secured Motorcycle Loans
Worked with a cross-functional team to restructure the application process for motorcycle-backed cash loans. Shifted the journey from post-approval-only to a pre-check flow, enabling users to verify eligibility and see potential disbursement limits before submitting a request.
Referral Acq
20%
User Retention
40%
Process
Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
01
Discover
Understand business goals and user pain points through stakeholder interviews, market research, and competitor benchmarking to define the core a.
Align
Collaborate with cross-functional teams to align on the product vision, define success metrics, and translate needs into clear product requirements.
02
Prioritize
Break down initiatives into features, assess impact vs. effort, and prioritize workstreams using frameworks like MoSCoW or RICE for efficient delivery.
03
Execute
Coordinate design and development sprints, track progress, resolve blockers, and iterate based on user feedback to ensure successful product launches.
04
Process
Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
01
Discover
Understand business goals and user pain points through stakeholder interviews, market research, and competitor benchmarking to define the core a.
Prioritize
Break down initiatives into features, assess impact vs. effort, and prioritize workstreams using frameworks like MoSCoW or RICE for efficient delivery.
03
Align
Collaborate with cross-functional teams to align on the product vision, define success metrics, and translate needs into clear product requirements.
02
Execute
Coordinate design and development sprints, track progress, resolve blockers, and iterate based on user feedback to ensure successful product launches.
04
Process
Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
01
Discover
Understand business goals and user pain points through stakeholder interviews, market research, and competitor benchmarking to define the core a.
Align
Collaborate with cross-functional teams to align on the product vision, define success metrics, and translate needs into clear product requirements.
02
Prioritize
Break down initiatives into features, assess impact vs. effort, and prioritize workstreams using frameworks like MoSCoW or RICE for efficient delivery.
03
Execute
Coordinate design and development sprints, track progress, resolve blockers, and iterate based on user feedback to ensure successful product launches.
04
