Your Strategic Product Ally
Your Strategic Product Ally
Transforming ideas into impactful digital solutions with over 4 years of experience in fintech, e-commerce, and content industries.
Memberplus - Member Get Member
Referral-based growth product designed to convert high-intent users into brand advocates. Selected users were invited to an exclusive program where they received personalized referral codes to share. Successful referrals—measured by approved loan applications—earned the users redeemable e-money vouchers.
Referral Acq
20%
User Retention
40%
Memberplus - Member Get Member
Referral-based growth product designed to convert high-intent users into brand advocates. Selected users were invited to an exclusive program where they received personalized referral codes to share. Successful referrals—measured by approved loan applications—earned the users redeemable e-money vouchers.
Referral Acq
20%
User Retention
40%
Memberplus - Member Get Member
Referral-based growth product designed to convert high-intent users into brand advocates. Selected users were invited to an exclusive program where they received personalized referral codes to share. Successful referrals—measured by approved loan applications—earned the users redeemable e-money vouchers.
Referral Acq
20%
User Retention
40%
BIMA - Bank Indonesia Mobile App
As a Product Consultant, I spearheaded the development of requirements and recommendations for the Bank Indonesia mobile app, focusing on enhancing user experience and aligning with stakeholder goals. This involved creating the product requirements from scratch, suggesting essential features tailored to user needs, and conducting thorough research to ensure the app's effectiveness.
Estimated MAU
1M+
Features Revamped
10+
BIMA - Bank Indonesia Mobile App
As a Product Consultant, I spearheaded the development of requirements and recommendations for the Bank Indonesia mobile app, focusing on enhancing user experience and aligning with stakeholder goals. This involved creating the product requirements from scratch, suggesting essential features tailored to user needs, and conducting thorough research to ensure the app's effectiveness.
Estimated MAU
1M+
Features Revamped
10+
BIMA - Bank Indonesia Mobile App
As a Product Consultant, I spearheaded the development of requirements and recommendations for the Bank Indonesia mobile app, focusing on enhancing user experience and aligning with stakeholder goals. This involved creating the product requirements from scratch, suggesting essential features tailored to user needs, and conducting thorough research to ensure the app's effectiveness.
Estimated MAU
1M+
Features Revamped
10+
Payment Vendor Configuration
Developed a CMS for Payment Gateway Configuration, enabling admins to manage and customize vendor settings by payment method with ease and flexibility.
Adoption Rate
95%
Config Time Reduced
60%
Payment Vendor Configuration
Developed a CMS for Payment Gateway Configuration, enabling admins to manage and customize vendor settings by payment method with ease and flexibility.
Adoption Rate
98%
Config Time Reduced
60%
Payment Vendor Configuration
Developed a CMS for Payment Gateway Configuration, enabling admins to manage and customize vendor settings by payment method with ease and flexibility.
Adoption Rate
95%
Config Time Reduced
60%
Streak-Based Reward
Developed a streak-based payment incentive feature to encourage consistent user engagement and timely payments. Users earn a monthly streak by making at least one payment, regardless of amount or agreement. Later, they unlock exclusive rewards, including discount vouchers, the chance to waive late fees, and other curated benefits that drive retention and positive payment habits.
Referral Acq
~
User Retention
~
Streak-Based Reward
Developed a streak-based payment incentive feature to encourage consistent user engagement and timely payments. Users earn a monthly streak by making at least one payment, regardless of amount or agreement. Later, they unlock exclusive rewards, including discount vouchers, the chance to waive late fees, and other curated benefits that drive retention and positive payment habits.
Referral Acq
~
User Retention
~
Streak-Based Reward
Developed a streak-based payment incentive feature to encourage consistent user engagement and timely payments. Users earn a monthly streak by making at least one payment, regardless of amount or agreement. Later, they unlock exclusive rewards, including discount vouchers, the chance to waive late fees, and other curated benefits that drive retention and positive payment habits.
Referral Acq
~
User Retention
~
Process
Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
01
Discover
Understand business goals and user pain points through stakeholder interviews, market research, and competitor benchmarking to define the core a.
Align
Collaborate with cross-functional teams to align on the product vision, define success metrics, and translate needs into clear product requirements.
02
Prioritize
Break down initiatives into features, assess impact vs. effort, and prioritize workstreams using frameworks like MoSCoW or RICE for efficient delivery.
03
Execute
Coordinate design and development sprints, track progress, resolve blockers, and iterate based on user feedback to ensure successful product launches.
04
Process
Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
01
Discover
Understand business goals and user pain points through stakeholder interviews, market research, and competitor benchmarking to define the core a.
Prioritize
Break down initiatives into features, assess impact vs. effort, and prioritize workstreams using frameworks like MoSCoW or RICE for efficient delivery.
03
Align
Collaborate with cross-functional teams to align on the product vision, define success metrics, and translate needs into clear product requirements.
02
Execute
Coordinate design and development sprints, track progress, resolve blockers, and iterate based on user feedback to ensure successful product launches.
04
Process
Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
01
Discover
Understand business goals and user pain points through stakeholder interviews, market research, and competitor benchmarking to define the core a.
Align
Collaborate with cross-functional teams to align on the product vision, define success metrics, and translate needs into clear product requirements.
02
Prioritize
Break down initiatives into features, assess impact vs. effort, and prioritize workstreams using frameworks like MoSCoW or RICE for efficient delivery.
03
Execute
Coordinate design and development sprints, track progress, resolve blockers, and iterate based on user feedback to ensure successful product launches.
04
Skills
Skills
Product Strategy
Product Strategy
Product Strategy
Roadmapping
Roadmapping
Roadmapping
Agile & Scrum
Agile & Scrum
Agile & Scrum
Prioritization
Prioritization
Prioritization
Stakeholder Management
Stakeholder Management
Stakeholder Management
AI - Aware
AI - Aware
AI - Aware
PRD Writing
PRD Writing
PRD Writing
A/B Testing
A/B Testing
A/B Testing
Data Analysis
Data Analysis
Data Analysis
Market Research
Market Research
Market Research
User Interview
User Interview
User Interview
Leadership
Leadership
Leadership
Mentoring
Mentoring
Mentoring
KPI Tracking
Cross-functional Collaboration
No-Code Tools
Figma
JIRA & Confluence
+ More
+ More
+ More
Experience
Product Manager
Kreditplus Mobile
Sep 2023 - Present
Product Manager
RCTI+
Oct 2022 - Sep 2023
Product (Shopee Video)
Shopee
Jun 2021 - Sep 2022
Junior Product Manager
Etanee
Jun 2020 - Jun 2021
Experience
Product Manager
Kreditplus Mobile
Sep 2023 - Present
Product Manager
RCTI+
Oct 2022 - Sep 2023
Product (Shopee Video)
Shopee
Jun 2021 - Sep 2022
Junior Product Manager
Etanee
Jun 2020 - Jun 2021
Frequently asked questions
What is your product development process?
What tools do you use for product management?
How do you measure the success of a product?
What is your product development process?
What tools do you use for product management?
How do you measure the success of a product?
What is your product development process?
What tools do you use for product management?
How do you measure the success of a product?
